Fashion Upended brings conscious brands to conscious shoppers. We do this by setting ourselves as an example. For this, we recognize brands and businesses that are sustainable and ethical and call out those that give false claims.
We also verify the brands and products by rating them with an attribute scale. Fashion Upended also gives perspective and opinions about brands, leaders, investors, and consumers backed up by data.
After all, there should be no barriers when telling the truth about the product created, sold, purchased, and used every day.
Moreover, because of our rich background in innovation and sustainability, passion for increasing consumer trust, and the effects of green living awareness, we research deeply about sustainable and ethical brands.
We were also inspired because more and more businesses are focusing on sustainability. We are also optimistic about the impact and effects of making investments in sustainability all over the world.
Fashion Upended came about because there is no platform yet to help shoppers verify if a business is indeed supporting sustainability. In addition, it also aims to help brands that genuinely want to help the environment through their products.
Our goal is to help consumers make the right purchases by ensuring that the brand not only protects the planet but the rights of the workers and animals.